by Tim Patterson | Aug 7, 2017 | Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
In this week’s TradeshowGuy Monday Morning Coffee, I take a look at the various ways to create flowcharts and mindmaps for pinning down the aspects of a process, whether it’s complicated or not. Also, on this week’s tradeshow tip, the 7 signs you may...
by Tim Patterson | Aug 4, 2017 | Branding, Custom exhibit, sustainability, Tradeshow marketing, Tradeshow Photos
I’m the last guy to claim to be a trend-setter, but I do try to keep at least one half-open eye on tradeshow exhibiting trends. So I took a look at some of the things that are showing up on various 2017 tradeshow exhibit trends lists and added in a couple of things...
by Tim Patterson | Aug 1, 2017 | Event Marketing, lead generation, Pre-show marketing
When it comes to achieving tradeshow success, actual time spent at the tradeshow gets all the attention – so where does that leave pre-show marketing? Out in the cold, of course. So bring pre-show marketing out of the cold and into the daylight. The two questions to...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.