Author and business consultant Dan Paulson joins me on today’s podcast to talk about how to differentiate your company from your competition. His book, “Apples to Apples: How to Stand Out From Your Competition,” was the kickstarter for our discussion.
Check out Dan Paulson’s home page here.
This week’s tradeshow tip comes from ProExhibits – thanks!
ONE GOOD THING: The incredible catalog of great music left behind by Tom Petty.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.