There are a lot of people in the tradeshow industry who are well-travelled and highly experienced, and I love chatting with them about tradeshow marketing. In this episode I sat with Michael Thimmesch, long time Skyline marketer, now a consultant with his own company. We covered a lot of bases of tradeshow marketing, including his approach of the FIVE LEVELS of tradeshow marketing. Where are you? Take a look:
Find Mike’s LinkedIn profile here.
And this week’s ONE GOOD THING: The 50th anniversary release of “The Beatles” (White Album).
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.