by Tim Patterson | Jan 9, 2019 | Uncategorized
Is that a crazy question – are you motivated by fear or love when it comes to tradeshow marketing? After all, it’s just business, right? And setting up an exhibit at a tradeshow is just a basic business decision. But no matter if it’s a personal or a business...
by Tim Patterson | Jan 7, 2019 | Logistics, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
NAB Show Cares is seen in the tradeshow industry as a groundbreaking program designed to assist exhibitors to have a better sense of exhibiting costs, and to keep those costs down. BJ Enright of Tradeshow Logic discusses the program, how it came about, its current...
by Tim Patterson | Jan 4, 2019 | Uncategorized
When I started this blog in November 2008, it was a different world. I was employed as VP of Sales and Marketing by Interpretive Exhibits, where I started in April 2002. In 2008 Barack Obama was elected president, gas prices spiked at one point, averaging over $4.10...
by Tim Patterson | Jan 3, 2019 | Uncategorized
This is a guest post by Stacy Gavin. If you’re prepping for your trade show debut, you probably already know a little something about how industry events can transform your business for the better. There’s a reason why the vast majority (87 percent) of C-suite...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.