The simple act of being aware of what's going on can transform an average exhibiting experience into a successful one. Here's a quick video on what you things you might want to be more aware of next time you're exhibiting.
Awareness Can Lead to Tradeshow Success: Video
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.