What's in a book? In many cases, the right book can take you to another world, to help you momentarily escape this world. In the world of business, a good book can open up your mind to other possibilities and show you things that you might not have even considered before. This week's TradeshowGuy Monday Morning Coffee examines a half dozen books from my personal library that I've found more than just useful.
Books mentioned in this week's vlog/podcast:
- Getting Things Done: David Allen
- Guerrilla Tradeshow Selling: Jay Conrad Levinson, Mark S A Smith, Orvel Ray Wilson
- The New Rules of PR and Marketing: David Meerman Scott
- Can We Do That?: Peter Shankman
- This is Marketing: Seth Godin
- Thinkertoys: Michael Michalko
This week's ONE GOOD THING:
ddstudio Dual Driver Bluetooth Earbuds:
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.