With nearly four out of five leads generated at tradeshows not adequately followed up on, maybe it's time to get back to basics. Here are 7 things to make sure you do. Watch carefully!
About TradeshowGuy
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.