In a timely chat, Russo and Steele CEO Drew Alcazar shares what it's like to buy or sell a classic car at an auction. For years, I've attended car auctions in Monterey during Historic auto week. But I've been there only as a spectator, not as a buyer or seller. This year's event is only a few days away - the week leading up to August 15th - and includes historic auto races, the Pebble Beach concourse d'elegance, and several car auctions.
For this week's TradeshowGuy Monday Morning, I was curious to see what made the car auction part of the event tick:
Find Russo and Steele here.
Learn more about Monterey's Historic Auto week here.
This week's ONE GOOD THING: Andy Weir's "Project Hail Mary."
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.