I’ve been sitting here (and moving around a lot, actually) listening to Little Richard, and realized that a steady diet of Little Richard can help you with your tradeshow marketing. How, you say?

Let me count the ways.

• Energy! Little Richard has more energy in a two-minute recording than virtually any other recording artist. You need energy for tradeshow marketing. Little Richard gives it to you.
• Ready Teddy! Preparation is at the heart and soul of tradeshow excellence. Are you ready?
• Rip it Up! Gonna rock it up, gonna rip it up, gonna shake it up. Try something different and put your heart and soul into it.
• Jenny Jenny! Do you remember people’s names? Read their name tag, shake a hand, and say their name. It’s a great way to remember it.
• I Got It! Take responsibility. When you see something that needs attending to – more samples, carpet sweeping, taking out the trash, greeting a visitor – simply say (and do it): I Got It!
• Keep a Knockin’! When a visitor comes to your booth, have your questions ready. If they don’t unveil their problems or pain associated with the solution your product or service can provide, keep un-peeling the onion, as it were. Keep asking questions – keep a knockin’!
• Kansas City / Hey-hey-hey-hey! So you’re a travelin’ guy or gal. That means many stops throughout the country (or internationally) to grab more leads and raise your brand awareness. It might mean a stop in Kansas City!

Now that you’ve picked up some tips from one of the greats, let’s take a moment and listen and watch, shall we?

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