It's been only a few months since Shep Hyken appeared on TradeshowGuy Monday Morning Coffee, but with his new book out next week, I wanted to have him back to talk specifically about it. The book is called ""I'll Be Back: How to Get Customers to Come Back Again and Again." Find it at IllBeBackBook.com.
About TradeshowGuy
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.