Lead capture is, arguably, the most important part of tradeshow marketing and function. Don't capture a lead that you should, or fail to follow up, and you've let one slip away.
On this week's TradeshowGuy Monday Morning Coffee, I sit and chat with Ed Vining of Event-Capture.com about the state of lead capture. Lots of things to consider when you get to that part of your tradeshow journey.
This week's ONE GOOD THING: Wyze Buds, a solid alternative to more expensive Bluetooth earbuds.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.