by Tim Patterson | Oct 15, 2012 | Event Marketing, Social Media, Tradeshow marketing
As a tradeshow manager, one of the worst things you will ever face is a booth staff that has become, well, zombies part way through the tradeshow. If you leave the booth and come back to find your staff spending time discussing politics or gossiping about business...
by Tim Patterson | Oct 10, 2012 | Social Media, Tradeshow marketing
If you listen to some marketers, QR Codes are the coming thing. The best marketing tool of all time. Others say they’re hard to use and difficult to set up. Neither may be completely true, but both have a little truth to them. I’ve been scanning QR codes for a couple...
by Tim Patterson | Sep 18, 2012 | Public Relations, Social Media
When you’re tweeting and posting Facebook updates and adding photos to your Instagram or Snapchatting like a 13-year-old, do you ever get the feeling that those updates are all…er…wasted and you’re not making real connections using social media? Do you find that...
by Tim Patterson | Sep 12, 2012 | Blog, Social Media
Change is good. Change sucks! Okay, which is it? You may recall the 1971 David Bowie song “Changes.” While it was often seen as a ‘manifesto for his chameleonic personality’ (Wikipedia), it’s not much of a stretch to say that the song applies to virtually everything...
by Tim Patterson | Sep 5, 2012 | Fun
It’s September…right? Seems like the summer has gone on a long time this year, and now that September is here and fall is around the corner (at least in the northern hemisphere), I thought I’d put out a Tradeshowguy UPDATE… First things first: it’s been an extremely...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.