by Tim Patterson | May 27, 2010 | Event Marketing
It’s a done deal. The law that was expected to be passed is now, in fact, reality: Officials of the Metropolitan Pier and Exposition Authority (MPEA) and the Chicago Convention and Tourism Bureau (CCTB) today applauded the passage of a new law meant to reform...
by Tim Patterson | May 27, 2010 | Event Marketing, Marketing
I spent a couple of hours this week as part of a focus group for Portland adult alternative radio station KINK.FM. There were about 18 of us, and I found it to be a very interesting experience. Having worked in radio for more than 25 years (I left the industry in...
by Tim Patterson | May 18, 2010 | Marketing, Tradeshow staff training
Cold calling isn’t rocket science. If you’re in sales, you gotta do them at some point in your career. Heck, I do cold calling on occasion. You never know what you’re going to get. But before I pick up the phone, I want to make sure I have a good...
by Tim Patterson | May 17, 2010 | Uncategorized
Once you get beyond sales and generating sales leads at tradeshows, the next biggest benefit of tradeshows is the opportunity for press: Newspapers, Websites, Magazines, Radio. TV. Podcasts. Blogs. Social Media. Naturally there are going to be reporters covering the...
by Tim Patterson | May 13, 2010 | Event Marketing, Video, YouTube
I don’t usually do hard news on this blog, but I was contacted this week by The Chicago Convention & Tourism Bureau (CCTB), who asked if I might be interested in taking a look at the following story. Having been to Chicago a couple of times for events at...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.