In this edition of the Tradeshow Marketing Podcast, we chat with Robert DeMarzo, the Senior VP of Strategic Content of Everything Channel.
The company, provider of IT channel-focused events, media, research, consulting and sales and marketing services, hosts more than a dozen events each year for the IT channel and solution provider communities. Social media has become an increasingly important communications vehicle for all Everything Channel events.
Check out the Everything Channel
Larry Karel looks to embrace new technologies whenever they come along. So when it became possible to use social media to promote his business, he was on board right away. In this interview he discusses how he got to know and work with social media.
A nice look at mobile event apps with Geri Bell of e-ProDirect and EproMeetingApps, a company that specializes in hospitality marketing and technology solutions.
Check out ePro Direct’s websites:
On Earth Day, Pablo Carrega’s company RelevanSi was managing and working on three events. One in Chicago, one in Utah and the third in Buenos Aires. Pablo talks about how his company used social media as a big part of his effort.
RelevanSi offers web design, programming and marketing and aims at the ‘greening’ of company’s marketing efforts.
Another social media connection lands on the Tradeshow Marketing Podcast! Hooked up with David Adler, CEO of BizBash this past week after he re-tweeted one of my observations online. We had a fun and engaging conversation about BizBash and how social media is rapidly changing the events industry.
Check out David and BizBash here…
CVent bills itself as the ‘largest event management software company’ in the US. With 800+ worldwide employees, CVent obviously has its fingers in a lot of places. So to speak.
But what really caught my attention was the release a couple of weeks ago of their newest ebook ‘Event Marketing 2.0‘. Being the sort who is always interested in how social media works with event marketing, I downloaded it right away (it’s free!) and after a quick read, concluded it’s a very useful addition to any tradeshow marketer’s library.
So I sent an email asking if they could hook me up with someone to discuss the company and the book. That’s where Kate Slonaker comes in. She and I chatted a bit this week to explore just those topics. Here’s our conversation.
Be sure to check out CVent here, follow them on Twitter, and yes…download the book here.
Jonathan Brewer of Meet-Meme discusses his cool social media playing cards and how they get more and more people to interact offline.
Check out Meet-Meme’s website here.
One of the most important things you can do online via social media is to brand yourself, whether as an individual or as a company.
This podcast features and interview with Erik Deckers, who along with co-author Kyle Lacy, recently released the book “Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself.”
Erik and Kyle show how to use today’s social media platforms to attract new business and job opportunities you’ll never find any other way. Erik discusses some of the common mistakes people make in using social media, how to get job leads and projects through friends and followers and much more.
Interview with Michael Center, Executive VP with DataConnect, discussing “Show Expert,” a tool for keeping tabs on the data at tradeshows.
Find Show Expert™ Integrated Automated Systems at DataConnect Corporation.