by Tim Patterson | May 21, 2015 | Budgeting, Case Study, Custom exhibit, Custom tradeshow booth, Marketing, Record Keeping, Tradeshow marketing
What are the indicators that tell you when it’s time to invest in a new tradeshow exhibit? What does it take to justify the expense, which can often be very large? Naturally, there’s no single answer that applies across the board. However, if you, as a tradeshow...
by Tim Patterson | Oct 20, 2014 | Record Keeping, Tradeshow marketing
This is number 9 in a series. Check the previous articles here: Where to Start Budgeting Pre-Show Preparation Which Shows to Attend The Booth Booth Staff Lead Generation Post-Show Follow Up What records should you keep from your tradeshow appearances? Short answer:...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.