by Tim Patterson | Apr 18, 2011 | Social Media, Tradeshow marketing
Some notes from the presentation I’m working on for the Event Marketing Summit. I’m presenting on May 16th in Chicago at the Hyatt Regency. Will you be there? Not sure if any or all of these will make it into the presentation, depending on how the whole...
by Tim Patterson | Apr 8, 2011 | Blog, Social Media, Tradeshow marketing
What is your Return on Investment in Social Media? Seems to be a logical and oft-repeated question these days in the marketing world. But to answer that you have to define both of those terms. When it comes to social media, what is your actual INVESTMENT in making...
by Tim Patterson | Apr 3, 2011 | Event Marketing, Free e-book, Social Media, Tradeshow marketing
After the #socialmedia #tradeshow #marketing #checklist went over so well last week, I put together another (hopefully) helpful marketing guide. This one is all about making your QR Code marketing come alive. It’s a freebie download, so grab it now. Either link...
by Tim Patterson | Mar 30, 2011 | Social Media, Tradeshow marketing
In my communications with companies that spend a good amount of time ‘doing’ social media, it’s easy to see that most of the engagement is random, catch-as-catch-can; sporadic. There’s no rhyme or reason to it. And I’m not entirely sure...
by Tim Patterson | Mar 28, 2011 | Social Media, Tradeshow marketing
The more I write about using social media to promote tradeshow appearances and events, the more it became obvious (hand to forehead – ba-bing!) that there should be some sort of checklist out there. Oh, sure there are tons of checklists for using social media...
by Tim Patterson | Mar 16, 2011 | Event Marketing, Mobile Marketing, Social Media, Tradeshow marketing
At the Natural Products Expo West show earlier this month in Anaheim, I had the opportunity to scan several QR Codes that were displayed in booths, posters and banners. Some were prominently displayed in large form – maybe a foot square – and others as...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.