by Tim Patterson | May 31, 2011 | Branding, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Tradeshow marketing
The tradeshow exhibit is at least 6 – 8 months away – have you considered your tradeshow marketing strategy? You’d better get started – that’s not that much time! “Huh? Over half a year and I have to rush things?” you...
by Tim Patterson | May 27, 2011 | Podcast, Social Media, Tradeshow marketing
Jonathan Brewer of Meet-Meme discusses his cool social media playing cards and how they get more and more people to interact offline. Check out Meet-Meme’s website here.
by Tim Patterson | May 23, 2011 | Tradeshow marketing, Video, YouTube
If you’re not used to shooting video, it can be a major mental shift to be able to have your video camera ready to go at all times. A small Flip video (or similar) camera can help alleviate that some, but it’s still a bit of a shift to go from not shooting...
by Tim Patterson | May 19, 2011 | Event Marketing, SlideShare, Social Media, Tradeshow marketing
Just wrapping up the three-day Event Marketing Summit at Chicago’s Hyatt Regency – and so how has it gone? First, the real reason I came was that I was invited to speak – and that I did. Beyond that I had a chance to attend learning sessions with some great presenters...
by Tim Patterson | May 11, 2011 | Social Media, Tradeshow marketing
As you’re sitting in your tradeshow booth waiting for people to arrive and buy something from you, it’s possible you might have a few spare moments to yourself (okay, I realize this is an unlikely scenario, but play along with me)… You log onto...
by Tim Patterson | May 4, 2011 | Social Media, Tradeshow marketing, Twitter
As a tradeshow marketer, you may be wondering how you can use Twitter to your advantage in your marketing scheme. After all, Twitter is the bomb, right? It’s at the top of everybody’s list of cool social media toys, right? According to the latest stats, an...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.