by Tim Patterson | Mar 14, 2011 | Event Marketing, Social Media, Tradeshow marketing, Twitter
No matter what your goals are at a tradeshow, whether you’re walking the floor or exhibiting, you probably won’t get far unless you have a plan (obviously that’s a given) – and are flexible enough to let the plan adapt and evolve as necessary....
by Tim Patterson | Mar 7, 2011 | Event Marketing, Podcast, Social Media, Tradeshow marketing
What is SCVNGR? How does it compare to Foursquare, or does it compare? After a blog post on how SCVNGR was used at a recent event, the name has popped up more and more. We hooked up with John Valentine, the conferences and team lead of SCVNGR to find out...
by Tim Patterson | Mar 4, 2011 | Event Marketing, Social Media, Tradeshow marketing
If you’re attending the Natural Products Expo West 2011 at the Anaheim Convention Center March 10 – 13, try and catch up with me! I’ll be roaming the aisles, meeting exhibitors, looking for Tweetups and monitoring my Twitter feed, Facebook and blog...
by Tim Patterson | Feb 28, 2011 | lead generation, Podcast, Tradeshow marketing
Interview with Michael Center, Executive VP with DataConnect, discussing “Show Expert,” a tool for keeping tabs on the data at tradeshows. Find Show Expert™ Integrated Automated Systems at DataConnect Corporation.
by Tim Patterson | Feb 18, 2011 | Event Marketing, Mobile Marketing, Tradeshow marketing
I keep hearing how SCVNGR is being used to engage tradeshow attendees with pics, check-ins and other game activities. So let’s take a look at how it’s being done in a tradeshow or event setting. First, what the heck is SCVNGR? SCVNGR is a game. Playing is...
by Tim Patterson | Feb 12, 2011 | Event Marketing, Mobile Marketing, Tradeshow marketing
…in which our intrepid reporter takes a stroll through a number of blogs and news outlets. And takes a couple of the companies to task for, well, various things… Alexis Exhibits details a number of ways tradeshows will benefit from using iPads, including:...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.