by Tim Patterson | Jul 2, 2010 | Event Marketing, lead generation, Tradeshow marketing
Guest post by Rashid Kotwal Alex was both exhausted and excited at the same time. He’d just spent the day finalising his stand at a major tradeshow, and was looking forward to the hoards of people who’d be streaming past the next day. It was an expensive...
by Tim Patterson | Jun 30, 2010 | Event Marketing, lead generation, Tradeshow marketing, Tradeshow visitors
Guest post by Chris A. Harmen When it comes to standing out among all of the other trade show booths, having something that catches visitors’ attention is key. At trade events, attendees don’t have time to visit each and every booth. They are there on a...
by Tim Patterson | Jun 11, 2010 | Event Marketing, lead generation, Tradeshow marketing
In cartoons and movies, dogs can talk. All the time. They must think we’re not listening. Or maybe they’re smart enough to know that we puny humans don’t understand dog-talk. Whatever. I don’t mind talking dogs. In fact, I like them just fine....
by Tim Patterson | Jun 8, 2010 | Event Marketing, Marketing, Tradeshow marketing
What did you learn from your last tradeshow appearance? Did you learn that you, well, perhaps shouldn’t have even been there? Sometimes that’s the best lesson you can learn: that the money you spent on the show was wasted and you won’t do that show...
by Tim Patterson | Jun 7, 2010 | Marketing, Tradeshow marketing, Tradeshow staff training
A recent LinkedIn discussion focused on ‘What questions do you ask yourself when deciding on an exhibit for a tradeshow event?’ There were a lot of answers and discussion on the topic, and after I chimed in with my two pennies’ worth, it got me to...
by Tim Patterson | May 11, 2010 | Event Marketing, Tradeshow marketing
It was 29 years ago today when I was a young DJ in Salem, Oregon. One of my jobs was to ‘rip-n-read’ the news, so I was regularly heading to the news room to see the latest, and include the pertinent stories on the air. On that day, May 11, 1981, the news...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.