by Tim Patterson | Aug 5, 2010 | lead generation, Tradeshow marketing
Companies spend boats full of dollar bills on tradeshow marketing. They’ll spend to train their staff, spend to put up a great booth, spend to spiff it up with cool graphics and maybe contrive an outstanding demo of their products. They may do it so well, in...
by Tim Patterson | Jul 27, 2010 | Facebook, Marketing, Tradeshow marketing
How can you engage your customer so thoroughly that you’re sending shivers down their spine? It doesn’t happen all that often, and admittedly, to get a real spine-tingling moment is rare. But it can be done. It happened to me yesterday – and it...
by Tim Patterson | Jul 21, 2010 | Booth Design, Marketing, Tradeshow marketing
Perception is Reality, right? What do people see when you send out a tweet, newsletter, blog post; put up a tradeshow booth…what is the perception of what people see? Are you seeing through the eyes of your visitors, or through your eyes? It’s not an easy question to...
by Tim Patterson | Jul 7, 2010 | Event Marketing, Marketing, Mobile Marketing, Social Media, Tradeshow marketing
Now that a lot of your audience are carrying around smartphones, are you even able to reach them anymore with email, blogging and your social media outlets? Probably – at least you should be able much of the time. But an ideal scenario is literally in your...
by Tim Patterson | Jul 6, 2010 | Public Relations, Tradeshow marketing
A terrific guest post by Brad Shorr on Heidi Thorne’s excellent blog ‘Promo With Purpose Today’ got me to thinking. In the post, Brad discusses how long-term thinking and SEO (Search Engine Optimization) can help to bring more people to your website....
by Tim Patterson | Jul 5, 2010 | Booth Design, Tradeshow marketing
Guest post by Danny Jessen Being involved in the retail and trade show display business and seeing pull up banners go out to customers on a daily basis, I think I have a good feel of what makes an effective banner design. And when you consider that the artwork and...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.