by Tim Patterson | Oct 21, 2009 | Blog, Tradeshow marketing
I recently posted this query on LinkedIn’s Trade Show Marketing Group discussion page: I’m looking for blogs that focus on tradeshow or event marketing. I’d like to create a blog post with a list of useful related blogs. Any suggestions? The best...
by Tim Patterson | Oct 12, 2009 | Guest Post, Marketing, Tradeshow marketing
Here’s a guest post by Kevin Ehlers of Event Technologies of Long Beach, California In today’s economic climate, increasing tradeshow ROI is as important as ever. While we can get very in depth on how to do this, I’d like to throw out a few quick trade show...
by Tim Patterson | Sep 24, 2009 | Tradeshow marketing, Tradeshow staff training
Look, up in the sky! It’s a bird, it’s a plane…no it’s — it’s a guy on a ladder that’s about to fall! All tradeshows have their cast of characters – both heroes and villains – but you may be so engrossed that you...
by Tim Patterson | Aug 31, 2009 | Marketing, Tradeshow marketing
Let’s be up front. I don’t own an iPhone. I don’t have a cell phone with 3G networking (at least I don’t think I do). And yet I see advertisements every day on TV that hawk the ‘fastest 3G’ networks out there, etc. As if it’s...
by Tim Patterson | Aug 10, 2009 | Custom tradeshow booth, Tradeshow marketing
Yeah, yeah, it’s a tough market. And ya gotta have what the people want, right? Of course! Warning: the following is part plug and part explanation as to why Interpretive Exhibits has now teamed up with Nimlok. Most of my blog posts aren’t plugs (this one...
by Tim Patterson | Aug 6, 2009 | Podcast, Tradeshow marketing, Twitter
Kenji Haroutunian, the Show Director of the Outdoor Retailer Shows (Summer and Winter Market) discusses how the recent show went, the state of the show, the upcoming year, and how social media is set to explode as a means of connecting people at the show. If it...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.