by Tim Patterson | Apr 11, 2019 | Custom exhibit, Custom tradeshow booth, Event Marketing, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos
Having never attended the National Association of Broadcasters Show in Las Vegas, I did not have a full grasp of the scope and size of the show. And once I was walking the floor earlier this week, it still took a few hours to fully comprehend how freaking big it is....
by Tim Patterson | Mar 21, 2019 | Booth Design, Branding, Tradeshow marketing, Tradeshow Photos, Tradeshow staff training
Naturally, your eyes will be on several different things when you are walking the tradeshow floor. And your agenda will be different as an attendee vs. an exhibitor. But if you keep your eyes open, you can spot a lot of cool and interesting things on the tradeshow...
by Tim Patterson | Mar 11, 2019 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos
The exhibit halls at the Natural Products Expo West closed Saturday at 4 pm. By then, exhibitors were handing our their remaining samples, packing up things they could and getting ready to grab flights home. The last day of a big show like this one is always a bit...
by Tim Patterson | Mar 8, 2019 | Case Study, Event Marketing, Tradeshow marketing, Tradeshow Photos
I shouldn’t be surprised, but every year when the full exhibit floors are open, I am still a bit astonished at how many people are walking the floors. With over 80,000 attendees, Natural Products Expo West is a huge show. Not as big as the Consumer Electronics...
by Tim Patterson | Mar 7, 2019 | Custom tradeshow booth, Tradeshow Exhibit, Tradeshow Photos
Seeing “backstage” at any tradeshow lets you peek at the chaos of what it takes to put on the show. Backstage at a huge show such as Natural Products Expo West, with over 3500 exhibitors, multiplies that by several factors. But when you’re personally...
by Tim Patterson | Jan 16, 2019 | Guest Post, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos, Tradeshow presenting, Tradeshow staff training
This is a guest post by Stacy Gavin. From celebrity promoters to next-level artificial reality adventures, trade shows are becoming less about selling and more about experiencing. And that’s by design, as trade show trends shift with culture at large. Today, there are...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.