by Tim Patterson | Jul 15, 2009 | Tradeshow marketing, Tradeshow staff training
Trade shows are a great place to stay in touch. Let’s say you sell a product that has a long sales cycle of several years. How do you keep on those company’s radar screens so that when they are ready to buy, they think of you? Trade shows happen to be an excellent and...
by Tim Patterson | Jul 6, 2009 | Tradeshow marketing, Tradeshow staff training, Tradeshow visitors, Uncategorized
You’ve no doubt arrived at a tradeshow booth wanting to find out more about the product or service being offered. Maybe you even scouted them out or found them on a recommendation. But when you arrive you find that the staff greets you with indifference. Or worse, you...
by Tim Patterson | May 12, 2009 | Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
“Of course,” you say confidently, “my tradeshow staff treats visitors great! We welcome them, find out what they want, and help them out to the best of our ability.” But do they? Really? All the time? I bring this up because of an email...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.