by Tim Patterson | May 18, 2010 | Marketing, Tradeshow staff training
Cold calling isn’t rocket science. If you’re in sales, you gotta do them at some point in your career. Heck, I do cold calling on occasion. You never know what you’re going to get. But before I pick up the phone, I want to make sure I have a good...
by Tim Patterson | May 6, 2010 | lead generation, Tradeshow marketing, Tradeshow staff training, Twitter, YouTube
Overheard complaints about tradeshow marketing, the travel, the show and other things…? It’s expensive. You usually gotta travel. Logistics are a bear. Shipping an exhibit costs an arm and a leg. Did I mention the drayage? Oy…. Standing on your feet...
by Tim Patterson | Apr 30, 2010 | Public Relations, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
Just like the sales situation of a tradeshow floor is magnified by the intensity and chaos of the situation, so are the emotions of exhibitors and attendees. If you’ve been to a lot of tradeshows like I have, and you pay attention to how people are (and take a...
by Tim Patterson | Apr 6, 2010 | Tradeshow staff training
Tradeshow staff training is often seen as the ‘missing gap’ between coming away from a tradeshow with an assortment of grungy leads and a stack of well-defined leads. But experience has shown that most companies spent little to no money actually training...
by Tim Patterson | Nov 4, 2009 | Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
Tradeshows are a busy and distracting environment in which you’re trying to make sales and generate leads. By asking qualifying questions you can cut to the chase quickly. Tradeshow consultant and author Mitch Tarr says it takes practice. For instance, you should come...
by Tim Patterson | Sep 24, 2009 | Tradeshow marketing, Tradeshow staff training
Look, up in the sky! It’s a bird, it’s a plane…no it’s — it’s a guy on a ladder that’s about to fall! All tradeshows have their cast of characters – both heroes and villains – but you may be so engrossed that you...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.