by Tim Patterson | Mar 25, 2011 | Uncategorized
Guest post by Abishag Wilson When you are considering your new exhibition stand design team, be aware of the space that your stand will be used in and the space that is available for the rest of your product demonstration, and yourself. Most importantly, you need to...
by Tim Patterson | Sep 9, 2010 | Event Marketing, Uncategorized
Do you march to the beat of a different drummer? Or do you fall in behind other exhibitors, advertisers and marketers lock-step, following the same marketing and exhibiting methods that have been used for years? I first heard the phrase ‘march to the beat of a...
by Tim Patterson | Jun 18, 2010 | Uncategorized
Classic Exhibits invited me to attend a day-long training of their new products and services this week. Interpretive Exhibits has been a distributor for Classic Exhibits for several years – probably our longest association with an exhibit manufacturer. We like...
by Tim Patterson | Jun 15, 2010 | Uncategorized
It doesn’t matter whether you’re exhibiting at a tradeshow, writing on a blog, making a sales call or trying to get a date. It’s NOT ABOUT YOU. Even though we understand this intellectually, it somehow seems that we grapple with this in real life....
by Tim Patterson | May 17, 2010 | Uncategorized
Once you get beyond sales and generating sales leads at tradeshows, the next biggest benefit of tradeshows is the opportunity for press: Newspapers, Websites, Magazines, Radio. TV. Podcasts. Blogs. Social Media. Naturally there are going to be reporters covering the...
by Tim Patterson | May 7, 2010 | Uncategorized
Every once in awhile a blog post becomes a blatant pitch. And often you just want to click away because – HEY Why would anyone want to sell you something while you’re reading a blog, anyway?? Well, you might be interested. You never know! And now and then...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.