by Tim Patterson | Sep 24, 2013 | Tradeshow marketing, Tradeshow staff training, Uncategorized
Dear Tradeshow Exhibit Buyer, We haven’t met before, but I thought I might take a few moments to share some thoughts on your upcoming quest to find a new tradeshow booth consultant to assist with design and fabrication. First – congratulations! Tradeshow marketing is...
by Tim Patterson | Apr 25, 2013 | Uncategorized
Proud to be associated with the good folks at Classic Exhibits: [tube]http://vimeo.com/64742070[/tube] Check out our Exhibit Design Search here…
by Tim Patterson | Aug 14, 2012 | Uncategorized
If you’re going to a tradeshow as an attendee, or putting on an event of your own, here’s a shortlist of the various things you’ll want to consider as the base elements of our online promotion: Event website: should contain event information such as schedule, days,...
by Tim Patterson | May 7, 2012 | Uncategorized
With the proliferation of smartphone and tablet apps and the declining difficulty of creating them, is it time to create an app for your own company for your upcoming tradeshow appearance? It’s not as far-fetched as it sounds. There are numerous online tools that make...
by Tim Patterson | Oct 28, 2011 | Event Marketing, Social Media, Tradeshow marketing, Twitter, Uncategorized
If you’ve been on Twitter a bit but still are confused about how hashtags are, and can, be used, hopefully we can take a bit of the mystery out of hashtags and give you some good ways to use them in conjunction with your event and tradeshow marketing. First, what...
by Tim Patterson | Sep 2, 2011 | Mobile Marketing, Social Media, Tradeshow marketing, Uncategorized
Okay, this is gonna sound like an ad for Hootsuite. But it’s not. Well, it’s not intended that way! But the more I play around with Hootsuite, the more I find it’s a terrific tool for managing your social media efforts at tradeshows and events. First, everything is in...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.