by Tim Patterson | Jun 30, 2009 | Tradeshow marketing, Uncategorized
Have you ever been walking through a tradeshow only to be diverted by the onslaught of a loud steady hip-hop beat from a booth three rows away? It’s happened to me a few times. Typically, if music at a booth is too loud, neighbors will complain and it won’t take long...
by Tim Patterson | Jun 22, 2009 | Uncategorized
Here’s a simple way to show off your company to prospective customers and clients from the minute you walk out of your door until the minute you return. Wear a branded shirt or coat. It may sound simple, but look at what it does: it puts your name in front of people...
by Tim Patterson | Jun 19, 2009 | Uncategorized
Thousands of people come to tradeshows. Most are pretty nice. Many are a joy to meet and greet and do business with. Then there are the annoying ones. Worse than Uncle Marvin at a family reunion. Harder to put up with than sand in your beach barbecue. So what are the...
by Tim Patterson | Jun 16, 2009 | Uncategorized
Tradeshows are a busy and distracting environment in which you’re trying to make sales and generate leads. By asking qualifying questions you can cut to the chase quickly. Tradeshow consultant and author Mitch Tarr says it takes practice. For instance, you should come...
by Tim Patterson | May 22, 2009 | Uncategorized
Yeah, you could find most of these websites through Googling your little heart out, but why not let me do it for you? Some of these sites I just came across, others I’ve used for years. All are focused on providing news, information and commentary on the exhibit...
by Tim Patterson | May 19, 2009 | Uncategorized
A tradeshow is a unique selling environment. One where you can talk with literally hundreds of prospects over a few days – all one-to-one. So what does it take to get the most out your personal interaction? Keep these few tips in mind: The visitor may or may not...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.