by Tim Patterson | Aug 26, 2009 | Uncategorized
Of course we all want to be noticed at a tradeshow. It’s the main reason for being there! Whether your goal is to network, write orders, set up distributors, introduce a new product or any of a variety of other ‘business-building’ activities, being...
by Tim Patterson | Aug 25, 2009 | Uncategorized
For some reason, in the past three hours I’ve seen the phrase “…if you’re serious about…” in at least four email newsletters I subscribe to. In Jeffrey Gitomer’s “Sales Caffeine” his lead article discusses what...
by Tim Patterson | Aug 21, 2009 | Uncategorized
1. Conferences and Break-out Sessions. Business execs find this useful. It gives insights into presentations and ideas, and helps bring you closer to people who are not there…as well as connect with ones who are. 2. Booth Promotions. Got a prize to giveaway?...
by Tim Patterson | Aug 19, 2009 | Uncategorized
Even though my ‘twittering’ comes and goes according to the time and inspiration available, it’s always nice to connect with other Tweeters – and see your stuff get mentioned in the national landscape. Just arrived back this morning from a...
by Tim Patterson | Jul 22, 2009 | Uncategorized
Tradeshows are dressed up in flashy graphics, entertaining interactivity and endless hype. But the real reason you’re there is to SELL. So how are your tradeshow sales skills? Are you asking the right questions? Are you qualifying and disqualifying visitors with ease?...
by Tim Patterson | Jul 6, 2009 | Tradeshow marketing, Tradeshow staff training, Tradeshow visitors, Uncategorized
You’ve no doubt arrived at a tradeshow booth wanting to find out more about the product or service being offered. Maybe you even scouted them out or found them on a recommendation. But when you arrive you find that the staff greets you with indifference. Or worse, you...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.