by Tim Patterson | Oct 1, 2019 | Uncategorized
I first got into the tradeshow industry as a fluke. I’d spent over 25 years behind a radio microphone, barely aware that such a thing as tradeshows existed. Sure, I went to local home and garden shows now and then, or the state fair where vendors put up cluttered 10’...
by Tim Patterson | Sep 26, 2019 | Uncategorized
Are you one of those people that gets caught up in bright, new shiny objects? It’s easy to do. We’re all easily distracted. When it comes to tradeshow success, are you guilty of doing the same? Getting caught up in bright and shiny objects instead of...
by Tim Patterson | Sep 24, 2019 | Uncategorized
Tradeshows are crazy, chaotic and have more moving parts than a Rube Goldberg machine. What, you’re too young to remember Rube Goldberg? Not to worry, I’ll make this as easy as possible. Basically, there are a lot of moving parts just keeping the machine going....
by Tim Patterson | Sep 23, 2019 | Uncategorized
Laura Allen is known as The Pitch Girl, and she teaches clients how to distill the essence of their business into a few concise sentences and confidently present that to potential clients. Laura was a fun interview on this week’s TradeshowGuy Monday Morning...
by Tim Patterson | Sep 19, 2019 | Uncategorized
It’s comforting to stay in your comfort zone. We all know that. No matter what the circumstances. That’s why it’s your comfort zone! If you are more comfortable being a wallflower at social gatherings, it’s difficult to walk up to someone and introduce...
by Tim Patterson | Jul 25, 2019 | Uncategorized
You can have the best booth, a well-trained staff, good products and more, but what about your tradeshow marketing results? How did you really do at the show? Here are a handful of results and outcomes you can gauge. Certainly, the most important two metrics to know...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.