by Tim Patterson | Jul 9, 2019 | lead generation, Pre-show marketing, Tradeshow marketing, Uncategorized
The ‘modern business plan’ was hatched on a blog post by Seth Godin. I was a recent enrollee in Godin’s The Marketing Seminar, where at one point we were referred to the post which breaks down the five elements of what he feels are the important parts of a modern...
by Tim Patterson | Jul 1, 2019 | Uncategorized
There are as many different kinds of friendships as there are friends. Some are business-related, some are school or college-related, others are just friendships you struck up from people you met randomly. This episode of TradeshowGuy Monday Morning Coffee peeks at...
by Tim Patterson | Jun 11, 2019 | Budgeting, Custom exhibit, lead generation, Marketing, Mobile Marketing, Post-Show Follow Up, Pre-show marketing, Uncategorized
I got an email the other day from someone whose newsletter I had just subscribed to, and in the introduction email there was a link to the top 5 most read blog posts on her blog. That’s when an idea light lit up over my head and gave me an idea for a blog post...
by Tim Patterson | May 20, 2019 | Uncategorized
In such a connected world, there is a lot of value and importance placed in disconnecting from everything for a short while. But do we really do it that much? In this week’s TradeshowGuy Monday Morning Coffee, I disconnect from the grid for a few days. ONE GOOD...
by Tim Patterson | May 6, 2019 | Uncategorized
How do we handle the changes that come at us in life? Sometimes the change is planned, other times its thrust upon us. This short episode of the TradeshowGuy Monday Morning Coffee looks at change. Also, tradeshow tip of the week, and ONE GOOD THING: This week’s...
by Tim Patterson | Apr 22, 2019 | Uncategorized
I’ve alluded to Seth Godin’s The Marketing Seminar a few times in recent blog posts and podcasts/vlogs. In this episode I discuss the online seminar in more detail – without giving away much at all. It’s a great course, and I highly recommend...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.