by Tim Patterson | Jan 28, 2019 | Uncategorized
Tradeshow marketing is hard. It’s chaotic. Much of what happens in your booth at show is out of your hands, uncontrollable. I’ve talked to hundreds of exhibitors and consultants and experts over the years, yet they rarely, if ever, bring up one of the key...
by Tim Patterson | Jan 25, 2019 | Uncategorized
TradeshowGuy Exhibits just finished exhibiting with another 100+ exhibitors at the Cannabis Collaborative Conference at the Portland Expo Center. There were certainly a lot of growers and sellers of cannabis at the show (although products could not be sold at the...
by Tim Patterson | Jan 21, 2019 | Uncategorized
I don’t think I’m a superstitious person. But, who knows? A short look at superstitions, and a look at the busy-ness of what’s going on this quarter with TradeshowGuy Exhibits. And this week’s ONE GOOD THING is the need for another goof USB...
by Tim Patterson | Jan 14, 2019 | Uncategorized
Why do so many companies come up short with their tradeshow marketing plans? Often it’s in the execution. They have good plans, good people and a solid product or service to market. But their overall idea of how tradeshow marketing should be approached and...
by Tim Patterson | Jan 9, 2019 | Uncategorized
Is that a crazy question – are you motivated by fear or love when it comes to tradeshow marketing? After all, it’s just business, right? And setting up an exhibit at a tradeshow is just a basic business decision. But no matter if it’s a personal or a business...
by Tim Patterson | Jan 4, 2019 | Uncategorized
When I started this blog in November 2008, it was a different world. I was employed as VP of Sales and Marketing by Interpretive Exhibits, where I started in April 2002. In 2008 Barack Obama was elected president, gas prices spiked at one point, averaging over $4.10...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.