by Tim Patterson | May 13, 2010 | Event Marketing, Video, YouTube
I don’t usually do hard news on this blog, but I was contacted this week by The Chicago Convention & Tourism Bureau (CCTB), who asked if I might be interested in taking a look at the following story. Having been to Chicago a couple of times for events at...
by Tim Patterson | May 6, 2010 | lead generation, Tradeshow marketing, Tradeshow staff training, Twitter, YouTube
Overheard complaints about tradeshow marketing, the travel, the show and other things…? It’s expensive. You usually gotta travel. Logistics are a bear. Shipping an exhibit costs an arm and a leg. Did I mention the drayage? Oy…. Standing on your feet...
by Tim Patterson | Mar 18, 2010 | Social Media, Tradeshow marketing, Twitter, Video, YouTube
What does skiing have to do with using social media to market your tradeshow booth? Very little. Okay, it’s a biiiiig stretch! But nonetheless, earlier this week I managed to get up to Hoodoo Ski Bowl in central Oregon to do a little skiing…and daydreaming...
by Tim Patterson | Mar 8, 2010 | Podcast, Social Media, Twitter, YouTube
Author Mike O’Neil recently sat down with me and discussed a wide range of topics, from LinkedIn and Facebook to Meetup.com and Twitter and how those various social media platforms can be used to promote events. During this excerpt, Mike discussed the...
by Tim Patterson | Mar 1, 2010 | Podcast, Social Media, Tradeshow marketing, YouTube
Here’s a short but worthwhile segment of a much longer in-depth conversation with blogger and social media expert Steve Farnsworth on how to use YouTube to explode your traffic at tradeshows. The complete 35-minute conversation is included as a bonus download in...
by Tim Patterson | Feb 2, 2010 | Social Media, Tradeshow marketing, Video, YouTube
In just two weeks – Feb 17th at 1 pm Pac / 4 pm Est to be precise – I’ll be doing a one-hour webinar on what strategies and techniques you can use to close more business at tradeshows by drawing more people to your booth via your online social media...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.