Getting Started on Twitter
As a tradeshow marketer, you may be wondering how you can use Twitter to your advantage in your marketing scheme. After all, Twitter is the bomb, right? It’s at the top of…
What a Dusty Web We Weave
Is your LinkedIn Profile a bit, shall we say, spare? Do your Facebook page updates come along every election and New Year’s Day? Is your Twitter account so empty of recent…
Measure It!
Everything you do online can be measured in some fashion. So start measuring. How many Facebook friends does your company have? How many Twitter followers? How many of your…
You’re So Vain, You Probably Think Your Blog is About You
Do you have a blog? What is is about? With a nod to Carly Simon’s Number One Hit “You’re So Vain” back in ’72 (aahh..the good ol’ days!), if your blog is about you and your…
12 Ways to Engage at Events Using Social Media
Some notes from the presentation I’m working on for the Event Marketing Summit. I’m presenting on May 16th in Chicago at the Hyatt Regency. Will you be there? Not sure if any or…
Using Social Media to Reduce Your Tradeshow Carbon Footprint
After getting an email from Ewan MacDougall and his link to an interesting infographic on how tradeshows impact the environment, I got to thinking about how social media might…
Podcast: Interview with Erik Deckers
One of the most important things you can do online via social media is to brand yourself, whether as an individual or as a company. This podcast features and interview with Erik…
Social Media ROI?
What is your Return on Investment in Social Media? Seems to be a logical and oft-repeated question these days in the marketing world. But to answer that you have to define both…
Why do a Social Media Audit?
You’re tweeting, posting to Facebook, keep the blog up-to-date…but you have that nagging feeling that something’s missing. Perhaps you should have done a couple of extra blog…
Grab a CR Code Tradeshow Marketing Guide
After the #socialmedia #tradeshow #marketing #checklist went over so well last week, I put together another (hopefully) helpful marketing guide. This one is all about making your…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.