by Tim Patterson | Jun 30, 2009 | Tradeshow marketing, Uncategorized
Have you ever been walking through a tradeshow only to be diverted by the onslaught of a loud steady hip-hop beat from a booth three rows away? It’s happened to me a few times. Typically, if music at a booth is too loud, neighbors will complain and it won’t take long...
by Tim Patterson | Jun 26, 2009 | Tradeshow marketing, Tradeshow visitors
No matter what the circumstance, moving out of your comfort zone is not easy. But busting that comfort zone is often a key step to growth. Most clients I work with on new custom tradeshow booth projects are on the verge of moving out of their comfort zone. Why?...
by Tim Patterson | Jun 23, 2009 | Tradeshow marketing
Last week I put up a blog post that poked fun at tradeshow visitors with the “Top 10 Annoying Things Tradeshow Attendees Do” – so this week I thought I’d turn the mirror around with Dumb Things Exhibitors Do. No, don’t think anything of...
by Tim Patterson | Jun 22, 2009 | Uncategorized
Here’s a simple way to show off your company to prospective customers and clients from the minute you walk out of your door until the minute you return. Wear a branded shirt or coat. It may sound simple, but look at what it does: it puts your name in front of people...
by Tim Patterson | Jun 19, 2009 | Uncategorized
Thousands of people come to tradeshows. Most are pretty nice. Many are a joy to meet and greet and do business with. Then there are the annoying ones. Worse than Uncle Marvin at a family reunion. Harder to put up with than sand in your beach barbecue. So what are the...
by Tim Patterson | Jun 16, 2009 | Uncategorized
Tradeshows are a busy and distracting environment in which you’re trying to make sales and generate leads. By asking qualifying questions you can cut to the chase quickly. Tradeshow consultant and author Mitch Tarr says it takes practice. For instance, you should come...
by Tim Patterson | Jun 16, 2009 | Podcast, Tradeshow marketing
David Schenberg of BusyEvent.com discusses his company’s software/hardware product and how it enhances the information that exhibit organizers are able to track. Check out BusyEvent.com.
by Tim Patterson | Jun 12, 2009 | Tradeshow marketing
Jay Conrad Levinson, Mark S. A. Smith and Orvel Ray Wilson released “Guerrilla Trade Show Selling” in 1997. I’ve had the pleasure of interviewing Orvel; I’ve given copies of the book to clients and find it a treasure trove of usable ideas – many of which I’ve either...
by Tim Patterson | Jun 10, 2009 | Tradeshow marketing
Joyce MeKee at LetsTalkTradeShows.com got together with Skip Cox of Exhibit Surveys recently for a webinar on the new ROI Toolkit created by Exhibit Surveys, IAEE, CEIR and PCMA. The ROI Toolkit was released by Exhibit Surveys in January of 2008 after years of...
by Tim Patterson | Jun 9, 2009 | Podcast, Tradeshow marketing
Need a promo item for your next tradeshow, but think it might be a waste of money because your guests will just throw it away? It doesn’t have to be that way. As in most marketing efforts, when you bring in the services of a professional your results usually...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.