Most clients I work with on new booth projects are on the verge of moving out of their comfort zone. Why? Because they’re moving from simple pop-up type exhibits to full custom designed and fabricated booths, or at least some elements.
That means they’re stepping into dealing with a larger plan that involves shipping, storage, drayage, show labor and more. It’s not as easy as shipping a small booth case with a few graphics. Now you’re dealing with common carrier shipping lines, larger storage spaces, and coordinating a set-up staff that you may have little communication with or control over.
Don’t worry, it’s a common feeling! And from my vantage point, all the folks I work with are more than happy to have made the change, no matter how uncomfortable it may have been. They have a nicer, larger booth that proudly shows off their brand. Clients rave about the new booth and everyone goes home happier.
Even though the corporation is moving from small to large in their tradeshow presence, it’s the actual people that do it. Is there anyone in the company that’s experienced that move before? Much like a young sports team moving into the playoffs for the first time, having a few veterans around who have ‘been there, done that’ will help to ease the transition.
As in any endeavor, moving out of your comfort zone takes courage, thoughtfulness, planning and finally action. The more information you are able to detail before making the move, the less hassle you’ll run into along the way.
So you’ve taken on the challenge: you’re moving up and dealing with all that stuff – show labor, crate shipping, drayage, etc. The simple fact that you are taking on the challenge as a company and human beings is significant: it takes you through the process. Now having been through the process once or twice, what used to be beyond your comfort zone becomes the new norm – the new comfort zone again.
Which means you’ll look to moving up even further in the not-too-distant future, right?