by Tim Patterson | Nov 24, 2010 | Event Marketing, Social Media, Tradeshow marketing
The International Manufacturing and Technology Show is a bi-yearly affair that attracts 80,000+ attendees and thousands of exhibitors to Chicago’s McCormick Place every other September. This year saw an explosion in the use of social media to enhance the experience...
by Tim Patterson | Nov 19, 2010 | Book Review, Branding, Tradeshow marketing, Tradeshow staff training
I’m halfway through a little book called ‘Branding Basics for Small Businesses’ by Maria Ross, which is full of helpful information, and while reading the book, it occurred to me that there is no better place to showcase your brand than at a...
by Tim Patterson | Nov 17, 2010 | Blog, Social Media
If you have a blog, do you look at your visitor stats to see what’s popular and what’s not? While I don’t obsess with stats, I’m curious enough to take a look every few weeks. I’m interested most in what types of posts and content draw...
by Tim Patterson | Nov 15, 2010 | Book Review, Presentation
In my preparation for speaking at the Exhibit Designers and Producers Association annual conference in Jacksonville, Florida in a few weeks, I’ve been digging deeper and deeper into social media and how it can be used in coordination with event marketing. First...
by Tim Patterson | Nov 12, 2010 | Public Relations, Tradeshow marketing
If you want to get the most out of your tradeshow exhibit, you should do your utmost to let people know before the show that you’ll be there by using a tradeshow pre-show publicity guide. Not only will it give those folks who can’t attend the show a chance...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.