by Tim Patterson | Nov 10, 2010 | Case Study, Event Marketing, Social Media
When Knoxville, Tennessee’s In10City Interactive planned a B2B one-hour seminar on event marketing with social media, they first reached out to their clients, colleagues and partners with a typical direct-mail piece. They sent out 1500 postcards a few weeks before the...
by Tim Patterson | Nov 8, 2010 | Event Marketing, Social Media, Tradeshow marketing, Twitter
Denise Quashie shared so many ideas on how she’s utilized social media in conjunction with events that it’s not surprising to discover that her pet dog on Twitter led to the launching of a successful conference. In my recent call for social media tradeshow success...
by Tim Patterson | Nov 5, 2010 | Marketing, Social Media, Tradeshow marketing
In January of this year we took a look at an event in Oklahoma City called Schmoozapalooza. According to Jill Harrison, the previous incarnation of their twice-yearly business networking event was slowly dying. “This was a free tradeshow with no music and no...
by Tim Patterson | Nov 3, 2010 | Virtual Tradeshow
I’ve seen virtual tradeshow platforms before and have been mildly impressed. But after spending twenty minutes getting a tour of Social27’s new virtual tradeshow / event platform, it appears to be a substantial entry in to the virtual tradeshow world. Want to bring...
by Tim Patterson | Nov 1, 2010 | Social Media, Tradeshow marketing
When a request is posted on HARO* you never know exactly who’s going to chime in. So my interest was a piqued when I got a nice list of tips from a guy who bills himself as AntiSocialGuy. Hmmm…TradeshowGuy and AntiSocialGuy. Wonder if we could do a two-man...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.