by Tim Patterson | Jun 30, 2025 | Branding, Guest Post, Presentation, Public Relations
Guest article by Emma Grace Brown Public speaking doesn’t always mean standing on a TED stage. For small business owners, it often means grabbing a mic at trade shows, local expos, or industry conferences—spaces where your target audience is already paying attention....
by Tim Patterson | Jun 2, 2022 | Booth Design, Budgeting, Client Relations, Custom tradeshow booth, lead generation, Lists, Logistics, Marketing, Networking, Pre-show marketing, Presentation, Record Keeping, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors, Video, YouTube
Not a bad way to kick off June! I sat down with Mel White of Classic Exhibits, along with a few dozen viewers, for a presentation on tradeshow tips for newbies and wannabes. He invited me as part of their ongoing “Fast and Furious” webinar series, and I...
by Tim Patterson | Mar 18, 2021 | Presentation, Record Keeping, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors, Video, YouTube
Tradeshows are hectic and chaotic and it’s easy to forget things when you’re in the midst of the maelstrom. Here’s a quick video on ten things that might be easy to...
by Tim Patterson | May 11, 2020 | lead generation, Marketing, Podcast, Presentation, Tradeshow marketing, TSGMMCPodcast, Video, Vlog
What day is it? Are you counting how many days since you’ve been on shelter-at-home protocols? Or are you in a state that has abandoned all attempts to limit the spread of COVID-19 and things are getting back to normal? Which begs the question: what is normal?...
by Tim Patterson | Dec 2, 2019 | Fun, Podcast, Presentation, Tradeshow marketing, TSGMMCPodcast, Video, Vlog
When you put out a new podcast/vlog every week, frankly, it’s hard to keep up. Makes sense. That’s a lot of content to devour, and it’s easy to let things slip by. But 2019 has given me a lot of great guests, and chances are you may have missed some...
by Tim Patterson | Nov 7, 2019 | Custom tradeshow booth, Event Marketing, lead generation, Marketing, Presentation, Tradeshow marketing
A good piece of fiction is surprisingly like a good tradeshow marketing effort. You don’t believe me? Let’s take a look. What happens when you read a good piece of fiction? 1. Create a unique world. Fiction allows an author to create a world that exists only in one...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.