by Tim Patterson | Apr 4, 2012 | Branding, Case Study, Event Marketing, lead generation, Marketing, Social Media, Tradeshow marketing, Twitter
Late in 2011, Mel White, the VP of Marketing and Business Development at Classic Exhibits Inc., contacted me to ask if I’d be interested in guiding their social media efforts at EXHIBITOR 2012 in early March. “Sounds intriguing!” So we set out a plan. Our main goal...
by Tim Patterson | Apr 2, 2012 | Social Media, Twitter, Video, YouTube
Just back from a week in Whitefish, Montana, to do a little sight-seeing and skiing and soaking in the hot tub and hiking and dining and drinking great coffee and drinking great local brew…well, here’s what I came up with on branding while standing on the...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.