Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

November 2013

Social Media Audit and Policy (webinar re-play)

Roger Pike and I just completed a one-hour webinar this week on performing a Social Media Audit and creating a Social Media Policy. Every tradeshow marketer should be aware of these two critical pieces of the marketing puzzle.

Social Media Audit: This portion of the webinar guides you through the process of taking a basic social media audit. It’s something that every company engaged in social media (and if you’re not, why not?) should be doing. Determine your base line and set goals for each social media platform.

Social Media Policy: Every company is engaged in social media, whether they know it or not. Every employee represents your company. How are your employees representing you? Do they know what your expectations are? (go to 21:30 in the video to jump ahead to this section)

Check out the video:

[tube]ylj9Z37Mavw[/tube]

Use a Webinar to Promote Your Tradeshow Appearance

I must get two dozen webinar invitations a week. On average, I attend one or two a week. Some are useful, most are not that great.

So is the webinar-as-promotion tool saturated? Overused? I suppose it depends on where you’re coming from. Many attend webinars, but even more people do not. And most companies don’t use webinars to show their expertise on a specific subject.

Webinars are useful when they are narrow, drilled-down topics, when they’re used to show expertise or to promote a specific product or skill.

But I think the exhibit industry is missing one area where a webinar might prove to be a very useful promotional tool: to promote an appearance at an upcoming tradeshow.

Here’s a brief video I put together to explore this topic:

Download the slide deck here.

© Copyright 2016 | Oregon Blue Rock, LLC
Tradeshow Guy Blog by Tim Patterson

Call 800-654-6946 for Prompt Service
Copyrighted.com Registered & Protected <br />
QA4E-AZFW-VWIR-5NYJ