I must get two dozen webinar invitations a week. On average, I attend one or two a week. Some are useful, most are not that great.
So is the webinar-as-promotion tool saturated? Overused? I suppose it depends on where you’re coming from. Many attend webinars, but even more people do not. And most companies don’t use webinars to show their expertise on a specific subject.
Webinars are useful when they are narrow, drilled-down topics, when they’re used to show expertise or to promote a specific product or skill.
But I think the exhibit industry is missing one area where a webinar might prove to be a very useful promotional tool: to promote an appearance at an upcoming tradeshow.
Here’s a brief video I put together to explore this topic: