Secrets to tradeshow success? There’s no secret! It’s all out in the open. Actually, it’s all lurking online somewhere. Just for fun, I plugged the search term “tradeshow success secrets” into the Google to see what I came up with.
- Success is measured by how much effort you want to put into it. I suppose that’s true of pretty much anything you do. But good effort is important.
- Trade leads and information with other exhibitors (that aren’t your competitors). I admit, I’ve only heard this one a time or two, and I suspect it’s rarely done. I wonder if you could actually get anyone to do that with you.
Let people play with things. Yes, adults like to get hands-on experience as much as kids do. Create an experience where visitors can interact with something and they’ll stick to your booth longer than others.
- Have a booth host that knows what’s up. A trained staffer is worth their weight in gold. The really connections are person-to-person.
- Speak at a show. If you can’t speak at a show, sit on a panel. It’s better than nothing. If you can’t do either of those, create your own event that you speak at and invite everyone in your database.
- Steam live video from your booth. With the advent of Facebook Live, it’s easy to pull out your phone and go LIVE! Interview guests, do product demos and more.
- Stop people in their steps with creative flooring. Put your logo or some other attractive graphic at foot level. It’s still enough of a new thing that it’ll stand out and get people to stop.
- Know what to say to people. It’s great to have a trained staff member, or to have booth staffers who are knowledgeable on the products you offer. But spend time honing a brief 30 second pitch that focuses on the pain people have around things that your products can solve. For instance, if you sell roofing with a lifetime guarantee, ask visitors if they experience leaks, or if they are due for a new roof but are afraid of hiring some fly-by-night firm that won’t back up the roof installation. Let them identify their pain, then tell them that your product can resolve that pain.
- Follow up. When you do get leads, don’t sit on them. Pick up the phone and get back to them. Nuff said.