Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

Exhibit vs. Booth vs. Stand

Where do you stand on the meanings of the terms exhibit vs. booth vs. stand? For years after my entry into the industry in 2002, I was under the impression that a booth was an exhibit and an exhibit was a booth. Since then my take on it has become a little more nuanced. I don’t think I heard the term stand for years.

exhibit vs booth vs stand

According to Exhibitor Magazine’s online glossary page, a booth is an “area made up of one or more standard units of exhibit space.” Given that a typical unit is 10′ x 10′, that could mean a booth could be any size: 10×10, 10×20, 30×40, etc.

Exhibit on the other hand, is oddly, not listed in the glossary. The specific term exhibit is a little harder to track down. Some glossaries don’t even list that single word as a descriptive term. Freeman’s listing mentions exhibit booth as an “individual display area constructed to display products or convey a message.” So we’re getting a little closer.

Pulling your hair out yet?

The Freeman listing for booth looks like this: “a display designed to showcase an exhibitor’s products, message and business ideas.” 

IExhibita.com has no listing for booth but says that an exhibit is “a display used to convey a message. A specific tool of the communications medium of exhibiting. Also EXHIBIT BOOTH.”

Insta Worldwide Group doesn’t have the single-word booth mentioned in their glossary, but they do say that a “Bis “the amount of floor space assigned to and occupied by an exhibitor.”

So what about the term stand? It’s common in Europe, and doesn’t get much mention in the USA. But does it mean booth as in floor space or exhibit as in the actual fabrication and elements sitting in the space?

Again with the hair-pulling. Oh, wait, I really don’t have much hair to pull.

Exhibitor Magazine says a stand is a European term for booth. The Insta Worldwide Group glossary says a stand is “an area made up of one or more standard units of exhibit space. In U.S.its called a booth.”

Now let’s add one more term to the mix: display. It’s not an uncommon word in the industry, and is often used interchangeably with exhibit, booth and stand. But if you look for a description of the single word term display, you won’t find much. Search for tradeshow display, however, and you’ll have hundreds of exhibit houses and brokers eager to sell you one.

So where do we stand? Oh, sorry. Where do we end up?

My two cents:

A booth is the space that an exhibitor rents from show organizers.

An exhibit is the actual thing that gets set up in the booth space.

A stand will only bite you in Europe so don’t worry about it in the USA.

A display, to my mind, is a smaller exhibit, perhaps an accessory such as a banner stand, or maybe a back wall. But you won’t go wrong if you say you want to set up a tradeshow display. Or a tradeshow exhibit. Or even if you want to set up a tradeshow booth. People will know what you’re talking about.

Unless they don’t. In which case send them a link to this post. Or wait, is this an article? Or a blog?

 

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Tradeshow Guy Blog by Tim Patterson

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