#Socialmedia #tradeshow #marketing #checklist
The more I write about using social media to promote tradeshow appearances and events, the more it became obvious (hand to forehead – ba-bing!) that there should be some sort of…
Spatial Awareness at Exhibitions
Guest post by Abishag Wilson When you are considering your new exhibition stand design team, be aware of the space that your stand will be used in and the space that is available…
Using Social Media to Support Your Overall Tradeshow Marketing Goals
Are you using social media to drive traffic to your tradeshow booth? That’s great – it be an effective tool for creating buzz at the show. Even though social media activity is…
Social Media is NEW! (No, it’s not…)
You’ve probably heard it a lot, and maybe even agree: Social media is NEW! It’s something that’s so brand-spanking new that it’s going to take you a lot of time and effort to…
Tradeshow QR Code Usage – A Few Brief Tips
At the Natural Products Expo West show earlier this month in Anaheim, I had the opportunity to scan several QR Codes that were displayed in booths, posters and banners. Some were…
Have a Plan Even if it Changes Mid-Stream
No matter what your goals are at a tradeshow, whether you’re walking the floor or exhibiting, you probably won’t get far unless you have a plan (obviously that’s a given) – and…
What’s the Use of Foursquare?
Last summer just a few weeks after I got iPhone I was on a road trip with a buddy. Every time we ate at a restaurant or teed up a golf ball at a golf club I’d whip out the iPhone…
Podcast: Interview with SCVNGR’s John Valentine
What is SCVNGR? How does it compare to Foursquare, or does it compare? After a blog post on how SCVNGR was used at a recent event, the name has popped up more and more. We hooked…
Find me at Natural Products Expo West
If you’re attending the Natural Products Expo West 2011 at the Anaheim Convention Center March 10 – 13, try and catch up with me! I’ll be roaming the aisles, meeting exhibitors,…
How to Build Your Brand Online Versus Offline
guest article by Jean Watson When your company is trying to launch and establish its brand, it’s crucial to take advantage of both online and offline brand building…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.