Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.


Infographic: 9 Creative Tradeshow Exhibit Ideas

This is a guest post by Joe Robinson.

What’s the most memorable trade show exhibit you’ve ever seen?

I can recall two recent ones at a marketing conference that really stand out.

The first was a full on lounge with free coffee and breakfast, ample seating, and newspapers. It was a genius idea because it flowed so naturally from the event floor. I sat down and didn’t want to leave after a long day. I remember that.

The other one was an AWS exhibit by Amazon. Amazon not only dominated the floor with their main exhibit, but they had a second one with a full on classroom. Yes, this counts as an exhibit, and it was packed the brim the whole show.

Which exhibits do I not remember? Practically everything else.

The truth is, if you’re not one of the top displays at a show, you’re not going to be remembered months later.

Of course more goes into it than just the cosmetic design, but that’s where it begins. You can’t make your awesome connection with attendees, you can’t do the demos, and you can’t collect leads if you can’t even get people to pay attention.

This is especially true for up and coming businesses that don’t have the name to draw a crowd on it’s own.

The thing is, while cost is certainly a factor, many booths are boring due to corporate procedures and lack of time.

Your average event organizer is doing an awesome job – but quite frankly, just doesn’t have enough time.

Between scheduling staff, arranging flights, planning material for the show, and everything else, the trade show exhibit usually ends up being just good enough.

Let’s break out of that together. Starting now.

infographic - 9 creative tradeshow exhibit ideas
Tradeshow Exhibit Infographic: 9 Creative Booth Ideas

Joe is the marketing director of Coastal Creative – a San Diego-based design and printing company. He’s always on the look out for the next great marketing strategy – both online and offline. His favorite trade show tip is to make connections with celebrities in your industry that are hard to get ahold of online. Check out the original graphic here. 


7 Questions You’ll Never Ask Your Exhibit House

21 Tips to Maximize Your Tradeshow ROI

The following is a guest article from Jennifer Callahan of Fathom:

It can come as a directive from the top, but most likely it’s Sales or Marketing trying to squeeze company budgets to allow a team to exhibit at a tradeshow. So if you’re part of a team trying to get dollars approved to set up a tradeshow booth but are facing increasing pressure to prove that it’s worth not only the money, but the time away from the office, you need to read on.

No matter which industry you’re in, you have likely seen budget restraints over the past five years. Proving a Return on Investment for Sales and Marketing is more important than ever. So how do you maximize ROI for your upcoming tradeshow?

First, it’s never too early to plan. Following are just a few items you should begin working on now:

–        Press Release: A crucial part of your pre-show marketing. Tell people what booth number you’ll be at and what they can expect from your team. Will you have new product demos? Free assessments? Make it easy for reporters from trade mags to meet with you by stating when and if you’re available to meet with the media.

–        Your Website: On your home page you will want a noticeable call to action (perhaps with a discount code for attendees?) to incentivize anyone attending the show to stop by to check you out.

–        Multiple Blog Posts: This is a no-brainer if you have plenty of time between now and the show. But don’t just do promos about your company. Write about what attendees can expect from the show and the types of events that have happened in the past. And when you return, write a wrap-up blog post.

–        Use Video! If someone from your company is speaking at the event, or if you will be interviewing any notable people from your industry, make sure someone videotapes it. Place the video on your YouTube channel, along with a link to it in your blog, Twitter feed, Facebook posts, etc.

–        Meet with Current and Prospective Customers: Schedule time to meet with your current customers at the booth. It’s not a bad idea to have prospective customers meet with your Sales or Marketing team at the same time. Oftentimes your current happy customers can be great ambassadors of your brand.

–         Toss the Paper: Resist the urge to haul reams of paper documents for passing out at the booth. Get interested prospects’ business cards to email them everything they’re interested in, post-show. Chances are your documents will end up in hotel room trash cans, anyway. This runs into the next tip:

–        Email, Email, Email: Nurture prospects with email post-show. It can start with company documents that explain more about products and services. And from there on out, it’s up to you to continue with marketing automation to further nurture those valuable leads.

While tradeshows may be dwindling in attendance in your industry, there is a way to turn attendees into customers in this digital world. It takes major planning and teamwork between Sales and Marketing. Download the whitepaper 21 (+2 Bonus) Tips to Maximize Your ROI to plenty more tips to make the most of your company’s marketing dollars.

(Tim sez: check out this great infographic):


Find featured work from Jennifer Callahan here.

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