Well, I’m not sure I am really on-board with this kind of promotion, but I admit its one of the most clever things I’ve ever seen: using flies to carry your message around at a tradeshow. Did they also supply flyswatters so you could actually grab one of the mini-leaflets?
httpv://www.youtube.com/watch?v=ldC7FQiUJ6s&feature=player_embedded<
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
This is hysterical! Pretty gross and annoying… but certainly grabs people’s attention!
Methinks a smart competitor would have seen this and immediately brought in a few hundred branded flyswatters!