by Tim Patterson | Nov 16, 2009 | Uncategorized
It wasn’t long ago that I interviewed David Schenberg of BusyEvent for a podcast. A few moments ago I installed the Alltop widget which is a cool tool for pulling in news of the event industry (or almost anything else) into the blog’s right sidebar (take a...
by Tim Patterson | Nov 13, 2009 | Marketing, Social Media, Video
How do you combine your online social media friends with your other tradeshow marketing efforts? It’s a synergistic effort that crosses many online channels. I sat down and, inviting a few of my little friends, looked to explain how those little friends can help...
by Tim Patterson | Nov 11, 2009 | Podcast, Tradeshow marketing
Interview with Mike Morrison of SmartRadioNow.com, a company which provide focused low-power AM/FM broadcasting at events, tradeshows and conferences. Mike’s contact information: http://smartradionow.com Mike@smartradionow.com...
by Tim Patterson | Nov 9, 2009 | Uncategorized
Note: the following post was originally published as a guest post on Steve Farnsworth’s Digital Marketing Mercenary on 11.6.09. Need more proof that social media is a great place to meet people of like minds? A couple of weeks ago I was doing research for a...
by Tim Patterson | Nov 4, 2009 | Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
Tradeshows are a busy and distracting environment in which you’re trying to make sales and generate leads. By asking qualifying questions you can cut to the chase quickly. Tradeshow consultant and author Mitch Tarr says it takes practice. For instance, you should come...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.