by Tim Patterson | Jul 7, 2010 | Event Marketing, Marketing, Mobile Marketing, Social Media, Tradeshow marketing
Now that a lot of your audience are carrying around smartphones, are you even able to reach them anymore with email, blogging and your social media outlets? Probably – at least you should be able much of the time. But an ideal scenario is literally in your...
by Tim Patterson | Jul 6, 2010 | Public Relations, Tradeshow marketing
A terrific guest post by Brad Shorr on Heidi Thorne’s excellent blog ‘Promo With Purpose Today’ got me to thinking. In the post, Brad discusses how long-term thinking and SEO (Search Engine Optimization) can help to bring more people to your website....
by Tim Patterson | Jul 5, 2010 | Booth Design, Tradeshow marketing
Guest post by Danny Jessen Being involved in the retail and trade show display business and seeing pull up banners go out to customers on a daily basis, I think I have a good feel of what makes an effective banner design. And when you consider that the artwork and...
by Tim Patterson | Jul 2, 2010 | Event Marketing, lead generation, Tradeshow marketing
Guest post by Rashid Kotwal Alex was both exhausted and excited at the same time. He’d just spent the day finalising his stand at a major tradeshow, and was looking forward to the hoards of people who’d be streaming past the next day. It was an expensive...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.