by Tim Patterson | Sep 30, 2010 | Blog, Event Marketing, Tradeshow marketing
We check on how the tradeshow floor can be used as a research lab; look at new gadgest for exhibits; finding out what happens if your boss goes undercover; launching a new product; cutting costs at a convention, and look at how tradeshow planning increases your...
by Tim Patterson | Sep 29, 2010 | Event Marketing, Marketing
You don’t have to be a fan or even like Yoko Ono to learn from her. And I say that because most people I know that have expressed an opinion about Yoko don’t have too many nice things to say about her. “Yoko broke up the Beatles….”...
by Tim Patterson | Sep 27, 2010 | Podcast, Tradeshow marketing, Virtual Tradeshow
Here’s the challenge: you’re sharing a booth with a much bigger and more visible partner. How do you create buzz, build traffic and get the word out? Bring on the social media, of course! But of course there’s more to it than just sending out a few...
by Tim Patterson | Sep 24, 2010 | Podcast
Just sit right back and you’ll hear a tale… Got a few minutes to spend? Great! We have some great ways to help you wast, er, uh .. spend your time – and learn something while being entertained! It’s called a podcast, in case you’ve been...
by Tim Patterson | Sep 22, 2010 | Fun, Marketing, Mobile Marketing, Social Media
I love productivity tools, and love sharing them with friends and colleagues. I got to thinking the other day that I’ve never actually compiled a list of those tools and posted it. So here ’tis: some are old friends, some are brand new tools. All of them...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.