by Tim Patterson | Jan 4, 2021 | Marketing, Mobile Marketing, Networking, Podcast, Tradeshow Exhibit, Tradeshow marketing, TSGMMCPodcast, Video, Virtual Event, Virtual Tradeshow, Vlog, YouTube
Building software to host a virtual event poses a million questions, many of them hoping to address the user experience. And the exhibitor experience. How to keep people engaged, how to keep them from being bored, how to have conversations, how to connect, how to give...
by Tim Patterson | Oct 12, 2020 | Event Marketing, Marketing, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Virtual Tradeshow, Vlog, YouTube
What happens when your business needs a quick pivot to survive? Not all companies have been able to do that successfully. On this week’s TradeshowGuy Monday Morning, I chat with Entire Productions’ CEO Natasha Miller about how they made the switch to...
by Tim Patterson | May 28, 2020 | Public Relations, Social Media, Video, Virtual Tradeshow, YouTube
Zoom is ubiquitous. So much so that I’ve even been reading lately about “Zoom fatigue.” So many Zoom meetings! But what’s a person to do? Many offices are closed. Millions are working from home, navigating the line between getting work done, keeping kids occupied,...
by Tim Patterson | Jun 29, 2017 | Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Photos, Virtual Tradeshow
I had the pleasure to attend the International Food Technologists 2017 show in Las Vegas this week, thanks to our client Meduri Farms, who set up their 20×20 custom island booth for the second time. In walking the floor, I ran across a lot of fun exhibits that...
by Tim Patterson | Nov 8, 2016 | Tradeshow marketing, Tradeshow presenting, Tradeshow visitors, Video, Virtual Tradeshow
I love a good discussion where I come away with more information than I had at the beginning. That’s what happened with the 20-minute webinar discussion I had with Dave Beck of Foundry45, a company that creates content for virtual reality viewing. Virtual...
by Tim Patterson | Sep 30, 2016 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Tradeshow marketing, Virtual Tradeshow
First things first: I’m not an expert on virtual reality at tradeshows, known as VR! But there’s a lot of information out there which I’ve absorbed along with some observations on using technology in a tradeshow, so I thought it would be fun to explore the topic from...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.